The NJ E-Bike Law: Day 24 – The Small Business Impact, Part 4

Today’s update continues the Small Business Impact series — Part 4 — and this one comes directly from another New Jersey bike shop.

Yesterday, I received an email from a husband-and-wife team who own an e-bike store in New Jersey. I won’t name the town, but their message deserves to be heard.

The Email

They wrote:

“Since this law was passed January 19th, the only phone calls we've received are people wanting us to buy their bikes back. We have not sold an e-bike since that day. We are strictly an e-bike store and this killed our store. We'd like to participate in the fight and we appreciate your efforts 100%.”

This is a mom-and-pop shop. A small, family-run business built entirely around e-bikes.

When Sales Stop Overnight

For diversified bike shops, there may be other revenue streams — traditional bikes, accessories, service work.

But for stores that are strictly e-bike retailers, uncertainty can bring everything to a halt.

No sales. Only calls from customers asking to return or sell back their bikes.

When that happens immediately after a law is passed, the impact is not abstract — it is immediate and personal.

What This Means for Small Businesses

This is the real-world effect of legislation that moved quickly and created confusion.

It’s not about politics. It’s about families who depend on their business to survive.

How does a husband-and-wife shop make it when sales stop overnight?

Why These Stories Matter

These are the kinds of stories that need to be brought back to lawmakers as discussions about amendments continue.

Small businesses across New Jersey are feeling the pressure. The broader the data and the clearer the stories, the stronger the case for thoughtful corrections.

📂 This update is part of our ongoing NJ E-Bike Law series.
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